Discover a new, pure way to refresh and renew your hair. This exclusive Active Naturals formula, infused with balancing seaweed extract, gives you weightless softness, shine and healthy manageability. Naturally derived cleansers carefully lift away impurities without over-stripping. Rebalances hair’s optimal moisture levels. Designed with sulfate-free technology for gentle cleansing. Safe for color-treated hair. For all hair types.

We believe that beautiful hair starts at the root. Soothe your scalp and add volume to your hair with this farm-to-shower inspired Fresh Greens Blend Shampoo. Oat as the first ingredient helps to promote a healthy scalp environment. Infused with rosemary, peppermint and cucumber, this shampoo volumizes, thickens, clarifies and adds light moisture with a cooling fresh experience. The blend of ingredients work together to produce a sensational, fresh fragrance. Free from sulfates, parabens, and dyes, this product is safe for color-treated hair.
We source our oats from a quiet mill located along the rolling hills of the Mississippi River Valley, in a small town where pride and quality go hand-in-hand. We love the way we feel when everything is in balance. That’s why we start with oat as the first ingredient. Each blend helps to soothe your scalp and nourish your strands from root to tip. Discover blends made with simple ingredients, from simpler times.

Product Description

Aveeno Nourish+ Moisturize Shampoo cleanses hair while nourishing hair in just three washes. For dry, damaged hair, this shampoo is made with Nourishing Wheat Complex, which is a blend of wheat protein and wheat germ oil that targets and help fortify the hair to restore strength, softness, and shine. Just three uses help repair dry, damaged hair, and using the shampoo as part of a complete Nourish+ regimen* helps protect hair, resulting in up to 95 percent less breakage.*Nourish+ shampoo and conditioner system.

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AVEENO NOURISH+ MOISTURIZE Shampoo

Use together (sold separately):

Shampoo

Conditioner

Leave-In Treatment

AVEENO NOURISH+ MOISTURIZE Shampoo

This shampoo does much more than nourish and cleanse–it bathes the driest hair with a fusion of gentle conditioners and moisturizers, giving hair silky new life. Scientific studies show that just three washes helps repair damage, providing the three key elements that give hair life–strength, softness and shine. And in a clinical study, 92 percent of women thought their hair was more moisturized after just three uses.*

The Beauty of Nature + Science

This exclusive ACTIVE NATURALS formula, infused with Nourishing Wheat Complex and Hydrating Oat Protein, is designed to feed your hair–replenishing moisture as it targets the weakest part of hair and fortifying the hair shaft with protein where it needs it most.

Developed with a team of experts, including a leading dermatologist and stylist, AVEENO’s ACTIVE NATURALS formula harnesses the power of nature combined with advanced scientific methods and is shown to give you the beautifully strong, healthy-looking hair you desire and deserve. And, because it’s from AVEENO, you can trust that it’s gentle on color-treated hair.*

The Benefits of Wheat Complex

Wheat protein has long been used in hair care products, but now the leading scientists in ACTIVE NATURALS at AVEENO have unlocked its true potential. AVEENO has identified an optimal blend of wheat–wheat protein plus wheat germ oil–that preserves the naturally active benefits of the wheat and allows it to target damaged areas in hair.

The Science of Wheat Complex

When hair is damaged through coloring, blow drying, or perming, the bonds in the hair break and create a negative charge. The wheat protein in the Nourishing Wheat Complex has a naturally positive charge that is attracted to the negative charge. It then selectively targets and bonds to the most damaged parts of the hair. Formulas infused with the Nourishing Wheat Complex leave hair shiner, softer, and healthier.

AVEENO

Recommended by dermatologists for over 60 years, AVEENO combines the best of nature and science to reveal the natural beauty of your skin. AVEENO uses select natural ingredients because of their advanced benefits; it calls these ACTIVE NATURALS, natural ingredients uniquely formulated to deliver visible results.

What’s in the Box

AVEENO NOURISH+ MOISTURIZE Shampoo.

*NOURISH+ shampoo and conditioner vs. non-conditioning shampoo.

Try the complete AVEENO NOURISH+ line that contains wheat complex and is specially formulated to replenish moisture:

Moisturize

Shampoo

Nourishing Wheat Complex and Hydrating Oat Protein work together in this breakthrough formula to quench hair and replenish vital moisture.

Conditioner

Infused with Nourishing Wheat Complex and Hydrating Oat Protein, this conditioner quenches the driest hair with a fusion of gentle conditioners and moisturizers, giving hair silky new life.

Shine

Shampoo

Infused with Nourishing Wheat Complex and Shine Enhancing Palm Extract, this shampoo effectively removes dirt and oil and prevents build up, replenishing moisture and enhancing reflectivity of dull or damaged hair.

Conditioner

This exclusive formula of Nourishing Wheat Complex and Shine Enhancing Palm Extract smoothes and hydrates to illuminate the dullest hair, giving it shiny, vibrant life.

Volumize

Shampoo

With a fusion of lightweight conditioners, Nourishing Wheat Complex and Anti-Oxidant Blue Lotus Flower, this shampoo gives lush, rich life to limp locks.

Conditioner

This lightweight formula with Nourishing Wheat Complex and Anti-Oxidant Blue Lotus Flower helps protect fine, fragile hair and repair damage without weighing hair down.

Trademark Information:

AVEENO®

ACTIVE NATURALS®

Aveeno Nourish+ Strengthen Shampoo cleanses hair while helping to repair, fortify, and prevent breakage. For dry, damaged hair, this nourishing shampoo is made with Nourishing Wheat Complex, which is a blend of wheat protein and wheat germ oil that targets and helps fortify the weakest part of the hair to restore strength, softness, and shine. Just three uses helps repair up to 90 percent of breakage.**Nourish+ shampoo and conditioner system vs. nonconditioning shampoo.

Aveeno Nourish+ Moisturize Shampoo cleanses hair while nourishing hair in just three washes. For dry, damaged hair, this shampoo is made with Nourishing Wheat Complex, which is a blend of wheat protein and wheat germ oil that targets and help fortify the hair to restore strength, softness, and shine. Just three uses help repair dry, damaged hair, and using the shampoo as part of a complete Nourish+ regimen* helps protect hair, resulting in up to 95 percent less breakage.*Nourish+ shampoo and conditioner system.

We believe that beautiful hair starts at the root. Soothe your scalp while protecting and strengthening hair, with this farm-to-shower inspired Blackberry Quinoa Protein Blend Shampoo. Oat as the first ingredient helps to promote a healthy scalp environment. Infused with blackberry and quinoa protein, this shampoo blend helps to protect color-treated hair from breakage and damage. The blend of ingredients work together to produce a sensational, fresh fragrance. Free from sulfates, parabens and dyes, this product is safe for color-treated hair.
We source our oats from a quiet mill located along the rolling hills of the Mississippi River Valley, in a small town where pride and quality go hand-in-hand. We love the way we feel when everything is in balance. That’s why we start with oat as the first ingredient. Each blend helps to soothe your scalp and nourish your strands from root to tip. Discover blends made with simple ingredients, from simpler times.

Aveeno Nourish+ Shine Shampoo helps remove dirt and oil while smoothing and hydrating hair to increase luster. For dry, damaged hair, this exclusive formula is made with shine-enhancing palm extract and Nourishing Wheat Complex, which is a blend of wheat protein and wheat germ oil that targets and fortifies the weakest part of the hair to restore strength, softness, and shine. In a clinical study, 79 percent of women who used the Nourish+ Shine regimen* had shinier hair after just three uses.*Nourish+ shampoo and conditioner system.

Product Description

Aveeno Nourish+ Shine Shampoo helps remove dirt and oil while smoothing and hydrating hair to increase luster. For dry, damaged hair, this exclusive formula is made with shine-enhancing palm extract and Nourishing Wheat Complex, which is a blend of wheat protein and wheat germ oil that targets and fortifies the weakest part of the hair to restore strength, softness, and shine. In a clinical study, 79 percent of women who used the Nourish+ Shine regimen* had shinier hair after just three uses.*Nourish+ shampoo and conditioner system.

Brand Story

By Aveeno

Aveeno Nourish+ Strengthen Shampoo cleanses hair while helping to repair, fortify, and prevent breakage. For dry, damaged hair, this nourishing shampoo is made with Nourishing Wheat Complex, which is a blend of wheat protein and wheat germ oil that targets and helps fortify the weakest part of the hair to restore strength, softness, and shine. Just three uses helps repair up to 90 percent of breakage.**Nourish+ shampoo and conditioner system vs. nonconditioning shampoo.

Product Description

Aveeno Pure Renewal Shampoo helps effectively remove impurities and refreshes and rebalances hair for healthy manageability. This moisturizing shampoo is infused with balancing Seaweed Extract, which is rich in vitamins, proteins, and minerals to help rebalance hair’s natural moisture. Naturally derived cleansers and sulfate-free formula help lift away impurities without over-stripping, leaving hair shiny, healthy looking, and full of life. Aveeno Pure Renewal shampoo is safe for color-treated hair and works for all hair types.

From the Manufacturer

Naturally derived cleansers carefully lift away impurities without overstripping. Designed with sulfatefree technology for gentle cleansing refreshes and rebalances for healthy manageability.

Aveeno Pure Renewal Conditioner
Discover a new, pure way to refresh and renew your hair. This exclusive Active Naturals formula, infused with balancing seaweed extract, gives you weightless softness, shine and healthy manageability. Conditions and softens without weighing hair down. Rebalances hairs optimal moisture levels. Leaves hair silky and more manageable for styling. Sulfate-free. Safe for color-treated hair.

We believe that beautiful hair starts at the root. Soothe and nourish your scalp while adding deep moisture to your hair with this farm-to-shower inspired Almond Oil Shampoo. Oat as the first ingredient helps to promote a healthy scalp environment. Infused with almond oil and avocado oil, this shampoo intensely hydrates for soft, frizz-free strands. The blend of ingredients work together to produce a sensational, fresh fragrance. Free from sulfates, parabens and dyes, this product is safe for color-treated hair.
We source our oats from a quiet mill located along the rolling hills of the Mississippi River Valley, in a small town where pride and quality go hand-in-hand. We love the way we feel when everything is in balance. That’s why we start with oat as the first ingredient. Each blend helps to soothe your scalp and nourish your strands from root to tip. Discover blends made with simple ingredients, from simpler times.

Aveeno Nourish & Strengthen Conditioner 10.5 oz. – Repairs And Fortifies Dry Hair. Helps Prevent Breakage.